Let’s be clear that Instagram primarily provides a platform for businesses, brands, creators, influencers, and other users to reach their audience. However, as the number of accounts and network traffic grows, this becomes more difficult to achieve due to increased competition.
This difficulty is the main reason why the photo and video sharing platform introduced the ads feature in 2015.
Instagram ads are based on the same channels and processes as Facebook ads. Zuckerberg has always dreamed of bringing these companies together on social media.
However, many consider Instagram to be redundant and unnecessary. Those with this mindset are users who still think that IG is just a regular picture division.
Well, with over a billion users, Insta is one of the largest marketplaces in the world. So if you’re looking forward to increasing your reach and possibly your bottom line, you might want to consider Instagram ads.
To create an effective ad, you must go through several steps and processes to get it set up correctly. First of all, you must determine the main marketing goal.
This goal usually states what you hope to achieve by incorporating Instagram ads into your marketing strategy.
Sometimes choosing a marketing goal can also include defining your audience, creating a budget, placements, and schedules. And by now you should be able to define your marketing goal. Later in this guide, we will delve into the goals.
The next step is to assign a unique name to your advertising campaign. So, after you give it a name, you will have to create an ad or use one of your previous posts.
There are usually two methods for creating Instagram ads. The first is through the application. But the more common approach is through Facebook Ads Manager. You can use the interface to create, edit, and manage ad campaigns, and this is the method we’ll be focusing on.
Using Facebook Ads Manager, you need to access your Facebook page and go to the top right side of the screen where you will find the dropdown arrow. Once you click on this arrow, you will see several options like Create Page, Manage Pages, etc.
One of the dropdown options is «Create Ads» where you can create new ads. Another option is «Ad Management» where you can manage all your campaigns.